Last week we encouraged you to identify companies that you wish to engage. This week we will further discuss partnering with clients. Companies seeking to establish themselves in the market often try to position themselves as a one-stop shop for all needs, from construction to catering and everything in between. However, this approach can actually dilute the credibility of the business. Instead, it‘s important to focus on your one or two (related) areas of expertise and build a unique value proposition that sets you apart from the competition. Once you‘ve established yourself as a specialist in your chosen field, you can then work to build trust in your brand and establish yourself as a reliable and trustworthy partner.

To learn more about marketing tools and how to build a unique value proposition for your business, visit our website and take the free business health assessment. Alternatively, you can join our forum today to discuss the topic further with other entrepreneurs and industry experts.

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