Training professionals are selling their expertise every day; however, the market they operate in is very competitive. If there is a demand for capacity-building services, someone will fulfill it — either you or your competitor. How can you better promote your services, stand out in the marketplace, and start winning more contracts? One way to accomplish this is by creating an effective advertising campaign.

The effectiveness of an advertising campaign is typically measured in terms of:

• The impression it generates.
• The response to the campaign by the target group.
• The point of differentiation it creates as compared to other competitive offerings.

During this webinar, Haadiah Yasir, lecturer of advertising at Lahore School of Economics, will help trainers set their advertising objectives and get the desired response from their target groups.

By the end of the webinar, participants will be able to:

• Understand what makes an effective ad
• Develop their ad campaign objectives
• Differentiate their messages from those of competitors.

Handouts:

• Presentation

PRESENTER:

Haadiah Yasir, MBA, M.Phil., lecturer and market research strategist

Haadiah Yasir is a full-time lecturer of Advertising and Consumer Behavior and an MBA research supervisor at the Lahore School of Economics, Pakistan. Haadiah also provides research-related consultation services to women-led organizations, such as Consultivo, a management consulting company. 

Photo by Julian Hochgesang on Unsplash

This free webinar is brought to you by the IFC Grow Learn Connect program implemented in partnership with the Governments of Luxembourg and Norway.