Hong Wu

Independent

Trainer

Executive profile

• 20 years experience in market strategy across different sectors including banking, FinTech, FMCG, TMT, etc.
• Since 2014, she supports IFC clients on strategy design through market research, covering payment players, SME banking, insurance, Fintech players, and climate finance.
• Prior to IFC, Hong was an independent consultant to her clients included Tencent, China AMC Fund, and JD.com. She used to be a start-up company core leadership team member. She started her career as a consumer & market knowledge manager at P&G.

Career snapshot:

1. consultant
Shanghai-based STC (Short Term Consultant) of World Bank Group, IFC (International Finance Corporation) 2019.5 - Present

2. Xinsight technology
Shanghai-based general manager 2016.6-2019.5

3. freelance
Shanghai-based STC (Short Term Consultant) of World Bank Group, IFC (International Finance Corporation) 2014.1-2016.5

4. Union Market Intelligence Research Ltd.
Guangzhou based regional director 2009.11-2014.1

5. Procter & Gamble
Guangzhou-based manager, consumer and market insight, 2004.01-2009.09

6. Guangdong Pharmaceutical University
Guangzhou-based lecturer 1997.08-2004.01