Is your training business ready to expand globally, but you are uncertain about how to proceed? Join us for an insightful webinar, "Why You Can't Ignore Localization to Grow Your Business," where we'll explore how effective localization strategies can transform your business's international presence. Learn why localization goes beyond simple translation and how it can be the key differentiator between success and failure in new markets.

This practical session will address common challenges businesses face when expanding internationally, from cultural adaptation to regulatory compliance. You'll discover proven strategies for market entry, learn how to avoid costly localization mistakes and understand how to measure the ROI of your localization efforts. Whether you're a small business taking your first steps globally or an established company looking to optimize your international operations, this webinar will provide actionable insights to make your business more competitive in today's global marketplace.

PRESENTER

Christian Elongué: Managing Director of Kabod Localization Services, Signatory to the IFC Principles for Learning

Christian Elongué is the managing director of Kabod Localisation Services (KLS), an ISO-certified language services provider based in Accra, Ghana. Christian has over 11 years of experience as a translator in the tech, nonprofit, and video game industries.

He founded the African Languages Translators and Teachers (ALATT) network and the Marketplace of African Translators & Interpreters (MATI), collectively including around 4,030 translators, interpreters, and linguists from Africa. Christian also serves on the Association of Language Companies in Africa (ALCA) board and hosts a podcast highlighting localization and language technology initiatives across the continent.

In February 2024, Christian was the sole African featured on MultiLingual's list of 34 Influencers driving the language service industry. Later that year, he launched Afrolinguals, the first magazine dedicated to providing insights and resources for Africa’s language services industry. He also initiated the Next Billion Conference, the first conference focused on the business of languages in Africa.

Christian is dedicated to raising awareness about the economic potential of the language services industry in Africa. He aims to increase its visibility and attract investments similar to those in other sectors like edtech, fintech, and agritech. He is an active member of several professional organizations, including ALCA, ITI, CIOL, ILA, and ATSA.

READ INTERVIEW WITH CHRISTIAN ELONGUE

This free webinar is brought to you by the IFC Grow Learn Connect program implemented in partnership with the Government of Luxembourg.