Webinar GLC: Helping Training Companies Convert Online Leads Into Sales
If your training business has primarily been focusing on the business-to-business (B2B) sector, and you would like to explore innovative ways to engage with business-to-customer (B2C) clients, first and foremost, you must understand the dynamics of the relations in the B2C sector. B2C clients are looking for ways to quickly and efficiently resolve their pressing issues, ask a question, schedule a consultation, and connect with a live representative without having to go through a long phone menu or hunt through dozens of web pages. Therefore, the goal of your marketing campaign should be to establish a strong online presence, create awareness about your company's services and learning solutions, and make yourself findable with a few mouse clicks.
However, marketing the training business and increasing awareness do not always translate into sales. In other words, you must take a few extra steps to help your leads become paying customers.
Adeola Babatunde, IFC-certified master trainer, and IFC-LPI TPMA trainer and assessor implemented this system in her training company, which has experienced a 92% increase in conversion rates as a result. Sign up to learn the secret of her company's success and start selling more training services in the B2C space.
During the webinar, Adeola will help you:
- Articulate how your training offering may better align with potential customers' needs.
- Describe your ideal customer to make your marketing efforts more targeted.
- Create a simple system to convert online leads into paying customers.