Whether you are delivering a course or a presentation, you want to do it in the most impactful way to motivate the audience to take action, change their behavior, or start implementing new practices. And the key to success is to ensure the audience is engaged from the start. How can you get and sustain participants' attention and interest, create an atmosphere of trust, and spark learners' curiosity? Start with a powerful, motivational introduction.

During the webinar, we will discuss:

  • Motivational introductions and review examples of strong and weak introductions.
  • Components of motivational introductions.
  • “What is in for me” (WIIFM) approach.
  • Benefits of motivational introduction.

By the end of the webinar, participants will be able to:

  • Define motivational introductions.
  • Identify the components of motivational introductions.
  • Explain how to incorporate WIIFM into their introductions.
  • Better understand the benefits of motivational introductions.




Bibiana Mbuh Taku, IFC-certified master trainer in designing learning and facilitating learning, IFC-LPI TPMA trainer and assessor, owner of Diversity Management & Consulting

Bibiana has over 30 years of experience in human resources, financial management, and business development services. Having worked in the oil and gas industry, and public and development sectors, where she held senior leadership positions, Bibiana founded Diversity Management & Consulting company, a Cameroon-based global player in capacity-building solutions. For the last 10 years, Bibiana has been building the entrepreneurial, financial, and managerial capacity of MSMEs in the services, commercial, and agricultural sectors. She has work experience in Cameroon, Côte d’Ivoire, Togo, Benin, Mali, Rwanda, Burundi, DRC, Nigeria, and Senegal. Bibiana holds a master’s degree in business management, a higher diploma in treasury management, and a degree in business accounting.