In this webinar, Fatma Elmaawy shared ideas and tried-and-tested strategies that could help training professionals enhance their client base and ensure organic, long-term, and sustainable business growth without marketing gimmicks. 

By the end of the webinar, participants were able to: 

• Describe at least three techniques of business growth.
• List strategies for building a stronger foundation for your business.
• Apply alternative approaches to marketing your business.

For technical reasons, this recording is not available. We apologize for the inconvenience.

PRESENTER: Fatma Elmaawy, IFC Master Trainer, IFC-LPI TPMA Trainer and Assessor, and CEO of Milestones Resource Solutions

Fatma has a wealth of practical experience in the fields of marketing, sales, and business development with over 28 years of management experience spanning Africa and the Middle East. She has held senior positions with several airlines and was the first female to head a foreign international airline in Kenya. Fatma is an economics major and holds an MBA in strategic management and entrepreneurship. She has been training SMEs and large corporates on business growth for over 15 years across Asia, Africa, and the Middle East. Fatma is a director of the Kenya National Chamber of Commerce & Industry and the CEO of Milestones Resource Solutions.

READ INTERVIEW WITH FATMA ELMAAWY

Photo by Francesco Gallarotti on Unsplash

This free webinar is brought to you by the IFC Grow Learn Connect program implemented in partnership with the Governments of Luxembourg and Norway.